AJSoft Technology Services
We take the time to learn about you and what drives your business. The result is a custom digital marketing strategy that delivers substantial ROI. Today Newsletter plays a vital role in internet marketing or online marketing for any organization / company. A user subscribing for a newsletter allows you to interactive with them to show up your featured offers, events and even your company news.
Email marketing, when implemented appropriately, has the highest return on investment of any other digital channel. The trick is to send emails your prospects and customers actually want to read. Just like yours, their inboxes are inundated with hundreds of emails a day, most of which end up in the trash without ever being opened. But if you apply the right strategy and send relevant, valuable content in your emails your customers will be excited to see what you send them next.
At AJSoft Technologies, we have a team of email marketing experts that are ready to help you evaluate your email marketing strategy and make changes that will help you increase your conversion rates. Whether you need help with campaign development, content, design, automation or reporting our team has over 12 years of combined experience in producing superior marketing emails.
Why Email Marketing Matters
Sending an email blast sounds simple enough, but it turns out it is more complicated than it seems. Our team of experts will help you define a strategy that will yield results.
Copywriting & Design
Our team of copywriters will make sure the content in your emails is giving your customers what they need, and our designers will make it look good.
If you are still sending emails manually, you’re doing it wrong. We can help manage the technical setup for automated drip campaigns to increase your presence in your customers’ inboxes.
Finding the right email service provider is crucial for your email marketing strategy. Our team has used them all and can help find the best fit for you.
Quality Assurance & Email Coding
The last thing you want is to spend all your time writing impactful email copy and designing a beautiful layout only to have it display incorrectly when it appears in an inbox. Our team can ensure that the email is coded properly and displays correctly no matter what device or browser it is viewed on.
Database Hygiene & Segmentation
The heavy lifting of a great email marketing campaign happens in your database. By keeping the data clean and appropriately segmented, you will always be ready to launch a campaign using any segment whenever you want.
Our team will spend considerable time analyzing your current email marketing efforts while cleaning and segmenting your current lists. We will use this information to map out a strategy focused on improving or building your email automation and broadcast strategies.
- After we have a strategy in place, our team will begin implementing changes. This includes writing copy, designing, coding, and sending out emails to your lists.
High ROI Results
When using best practices, email marketing has the highest return on investment of any other channel. Once we begin implementing the changes, you can sit back and watch the revenue roll in.